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Appendix: Media coverage, events and communication outputs (2019–2022)

This appendix provides a complete and comprehensive list of all identified media coverage, public events, communication outputs and digital tools produced in connection with the 3MC project during the project period.

1. National and regional news media (Finland and Sweden)

Maaseudun Tulevaisuus 

  • 20 October 2019 – Uhanalaisen lapinlehmärotuun tutkimukseen liki miljoonan euron rahoitus (news article) 
  • 29 May 2020 – Alkuperäisroduistamme tarvitaan lisää tutkimusta (opinion article) 
  • 30 October 2020 – Alkuperäisrodut ovat pitäneet suomalaiset hengissä vaikeina aikoina (news article) 
  • 30 October 2020 – Tunturilehmät ovat pandaa harvinaisempia (feature/interview article) 
  • 25 March 2022 – Potilaat ovat poissa, mutta lehmärotu säilyi – lapinlehmä pelastettiin Torniossa (news article) 
  • 3 April 2022 – Snöhvit, Punakorva, Fjellblom – tunturikarjan kuuluisuudet esillä Tornionlaakson museossa (news article) 
  • 6 July 2022 – Video: Lapinlehmät uitetaan laitumelle Tornionjoen saareen 

YLE 

  • Week 26, 2020 – YLE Lappi interview related to memory collection and mountain cattle 
  • 28 March 2022 – YLE News: Maatiaiskarjojen geeneissä voi piillä sopeutumismahdollisuuksia ilmastonmuutokseen 
  • 7 April 2022 – YLE Lappi live interview (exhibition opening) 
  • 8 April 2022 – YLE News: Torniossa avattava näyttely kertoo harvinaiseksi käyneen tunturikarjan tarinaa 
  • 1 July 2022 – YLE: Tornion ja Haaparannan tapahtumiin odotetaan tuhansia kävijöitä 
  • 28 August 2022 – YLE: Onko Uuralla tulevaisuutta? 

Sveriges Radio  

  • 26 September 2021 – Nytt forskningsprojekt ska sätta fjällkons genetik på kartan i Norden 
  • 26 December 2021 – follow‑up broadcast on Nordic Mountain Cattle genetics 
  • 8 April 2022 – Lapinlehmää nostetaan näkyville ja tutkitaan 
  • 8 April 2022 – Ruotsi pelasti lapinlehmän sukupuutolta 

Other Finnish media 

  • Lapin Kansa (multiple news articles, including exhibition coverage on 9 April 2022) 
  • Kaleva (14 April 2022 – Lapinlehmät pääsivät näyttelyyn) 
  • Nauta magazine 02/2022 – Voiko lehmää parempaa terapeuttia olla? 
  • Local and regional newspapers (memory calls and exhibition coverage): Tornionlaakso, Inarilainen, Sompio, Koillissanomat, Luoteis‑Lappi 

Jordbruksaktuellt 

  • 3 October 2019 – Nordiska gener för framtida matproduktion 
  • 30 June 2021 – Samarbete för fler betande lantrasdjur 

ATL 

  • 24 May 2020 – Mer forskning behövs om hotade nordiska lantrasdjur (opinion article) 

Aftonbladet 

  • 27 December 2021 – Fjällkons genetik i fokus för forskningsprojekt 

NSD 

  • 4 April 2022 – Här får Tornedalens fjällkor huvudrollen 

Landsbygdens Folk 

  • 14 April 2022 – Ny utställning visar tvärvetenskapligt projekt om hotad nordisk fjällboskap 

2. Opinion and debate articles 

  • ATL (Sweden), 24 May 2020 – Mer forskning behövs om hotade nordiska lantrasdjur 
  • Maaseudun Tulevaisuus (Finland), 29 May 2020 – Alkuperäisroduistamme tarvitaan lisää tutkimusta 
  • Bondebladet (Finland), 12 June 2020 – Debate article on the need for research on endangered Nordic native breeds 

3. Institutional and project communication 

NordGen 

  • 4 October 2019 – New big project will increase the knowledge of Nordic cattle breeds 
  • 29 August 2020 – Winners Selected: Photo Competition to Spread Knowledge About Nordic Transboundary Cattle 
  • 7 October 2020 – Nytt benfynd kan lära oss mer om fjällkornas historia 
  • 7 November 2020 – Material från 100‑årigt avelscentrum ger viktig kunskap om fjällkornas genetik 
  • 12 February 2021 – Hilja Solala is Investigating the Common Origins of the Nordic Mountain Cattle 
  • 11 March 2021 – Mervi Honkatukia Builds New Future for Northern Indigenous Cattle 
  • 28 July 2021 – NordGen in Cooperation on Pastures – Native Breeds a Great Asset 
  • 3 August 2021 – Maria Kjetså Helps Breeders Make Better Choices to Safeguard Genetic Diversity 
  • 21 October 2021 – New Research: Co‑operation and Participation Are Crucial to Safeguard Our Nordic Native Breeds 
  • 12 November 2021 – Juha Kantanen Knows the Genes of Northern Survivors 
  • 7 April 2022 – Cross‑disciplinary Project Showcases Findings at Museum Exhibition 
  • 3 June 2022 – Auli Bläuer and the Worlds of Old Bones 
  • 16 May 2022 – Where the Nordic Mountain Cattle Are Given a Voice 
  • 28 June 2022 – Broadening Awareness About Nordic Mountain Cattle 
  • 2 September 2022 – Where Facts and Fiction Meet: Happy Cows Are the Key to Success in New Innovative Farm Survival Game 
  • 6 September 2021 Traditional Grazing: Native Breeds Are Vital for the Nordic Biodiversity 
  • 23 September 2022 – Professor Charlotte Kroløkke Investigates Human–animal Bonds 
  • 28 September 2022 – New DNA Research Reveals the Origins of Northern Native Breeds 
  • Exhibition booklet (Finnish/Swedish/English) published in 2022 
Podcast interview with veterinarian Ossi Kemppainen on the conservation of northern Finncattle, [podcast name/platform], [year/date], discussing personal experiences and archival insights related to informal conservation efforts  

LUKE 

  • 2 June 2020 – Information and dissemination of the photo competition and memory bank call through news and social media channels 

4. Museum‑based and place‑based communication 

The Museum of Torne Valley  

  • Main exhibition host: Snöhvit, Punakorva, Fjellblom (opened April 2022, Tornio/Torneå) 
  • Coordination of travelling exhibition activities in Sweden 
  • Memory collection initiatives and storytelling activities 
  • Exhibition booklet (Finnish/Swedish/English) published in 2022 

5. Public seminars and fairs 

  • Public seminar: “White Cattle” (Northern Finncattle), 7 May 2022 
  • Peräpohjola Markkinat, Tornio, 1 July 2022 – How Northern Finncattle was rescued (presentation by Ossi Kemppainen) 
  • Maaseudulta käsin fair, Loue (Rovaniemi), August 2022 – launch of the Nordic Cows game 
  • Participation in the opening of the Northern Finncattle Living Gene Bank, Loue Farm, Rovaniemi, 29 August 2022 

6. Digital and interactive communication tools 

7. Scientific and peer‑reviewed outputs 

Ovaska, Ulla, Auli Bläuer, Charlotte Kroløkke, Maria Kjetså, Juha Kantanen, and Mervi Honkatukia. "The conservation of native domestic animal breeds in Nordic countries: From genetic resources to cultural heritage and good governance." Animals 11, no. 9 (2021): 2730. 
Solala, Hilja. 2023. From Variable Animal Populations to the Nordic Mountain Cattle Breeds – A Model of the Birth of Native Animal Breeds and Local Cattle Types in Northern Sweden, Finland and Norway at the End of the Nineteenth Century and the Beginning of the Twentieth Century. Faravid 54. 
Kroløkke, Charlotte, and Mervi Honkatukia. "Parallel Lives: Human–Cow Entanglements at a Finnish Prison Farm." Humanimalia 14, no. 1 (2023): 281-313. 
Kroløkke, Charlotte, Anne Nørkjær-Bang, Ulla Ovaska, and Mervi Honkatukia. "A flock of one’s own: Nordic human-mountain cattle kinship-making practices." society & animals 33, no. 7-8 (2024): 736-759. 
Kjetså, Maria; Weldenegodguad, Melak; Bläuer, Auli; Ginja, Catarina; Hufthammer, Anne Karin; Johansson, Anna Maria; Solala, Hilja; Kantanen, Juha; and Honkatukia, Mervi (2926). Genomic and mitochondrial analyses show close genetic affinities between ancient cattle and modern native breeds originating from northern Fennoscandia. Manuscript in preparation. 
NordGen